The Museum of Modern Art Australia (MOMAA), alternatively named the 'Museum of Modern Art of Australia,' or, according to McCulloch, the 'Museum of Modern Art and Design' (MOMAD), was founded by Australian art patron John Reed in 1958 in Tavistock Place, a lane-way off 376 Flinders Street, Melbourne, launched previously with a survey of Modernist Victorian women artists on 1 June 1956, organised by the Reeds who had taken on the then named Gallery of Contemporary Art. It held exhibitions of impo