Los Angeles dealer Ariel Pittman launching new gallery in MacArthur Park
Ariel Pittman, a Los Angeles art historian and former director at Vielmetter and Various Small Fires, is opening a new gallery called Official Welcome in the MacArthur Park neighborhood on May 30. The gallery, located in the historic Granada Building, will launch with an inaugural exhibition titled "California Split" featuring works by June Edmonds, Jay Lynn Gomez, Henry Taylor, and others, with prices starting at $800. Pittman plans to diversify revenue by offering consulting services, project management, and space rentals, and aims to keep operations lean before eventually hiring staff and establishing equitable profit-sharing structures.
