Steve La Riccia’s journey through Eugene’s art scene

Steve La Riccia, gallery coordinator for the New Zone Art Gallery in Eugene, Oregon, is profiled for his decades-long journey through the local art scene. After traveling the West Coast and settling in Eugene in the 1970s, he worked at a food processing plant and sold illegal fireworks to buy a home. In 1991, after the Mayor's Art Show rejected many artists, La Riccia helped organize Eugene's first 'Salon De Refusés,' a show for rejected works, which shifted his focus from promoting his own art to supporting other artists. He later co-ran the New Zone gallery and became known for his SX-70 Polaroid manipulations until the company ceased film production in 2009.