gen z art collecting continuum 2025
The Art Basel & UBS Survey of Global Collecting 2025 reveals that Gen Z collectors are reshaping the art market by treating art, sneakers, digital assets, and luxury goods as a single continuum of collectibles. Gen Z allocates 26% of their total wealth to art and collectibles—the highest of any generation—and spends 56% of that on non-traditional items like limited-edition sneakers, handbags, and digital artworks. Digital art ownership has rebounded sharply, with 23% of collectors planning to buy digital works, up from 19% in 2024, and Gen Z shows the strongest appetite for sculpture.