frieze seoul 2025 sales report
The fourth edition of Frieze Seoul opened with strong collector turnout and solid first-day sales, despite a turbulent global art market. High-profile attendees included MoMA PS1 director Connie Butler, Hawai‘i Triennial 2025 cocurator Wassan Al-Khudhairi, and Top 200 Collectors Lonti Ebers, Yassmin Ghandehari, and Qiao Zhibing, alongside K-pop stars Lisa (BLACKPINK), RM (BTS), and The8 and Vernon (Seventeen). Major sales included Hauser & Wirth’s $4.5 million sale of Mark Bradford’s triptych "Okay, then I apologize" (2025) and a George Condo painting for $1.2 million, while White Cube, Thaddaeus Ropac, Pace Gallery, and others reported significant transactions. International blue-chip galleries with Seoul spaces are doubling down, presenting top-tier shows of star artists like James Turrell, Antony Gormley, and Lee Bul, with Korea’s private museums also mounting blockbuster exhibitions.