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How Art Firms Are—or Should Be—Using A.I. Right Now

Art firms are increasingly experimenting with artificial intelligence, but concrete use cases remain limited and industry-specific tools are still in their infancy. A new partnership between Bonhams and tech company ARTDAI aims to apply AI to market analytics, valuation, and specialist research, while companies like Artsy and Artnet are integrating AI capabilities into their platforms. Industry experts, including former Art Basel chief Marc Spiegler, note that the art market's small size has historically discouraged tech development, but AI now makes high-performance tools accessible to smaller businesses.

art basel discounts new galleries 2025 1234758887

Art Basel has introduced booth-fee discounts for first- and second-time exhibitors at its fairs, offering 20% off for first-year participants and 10% for second-year participants. The policy, confirmed by chief artistic officer Vincenzo de Bellis, has been in place since Art Basel Miami Beach in 2021 and applies to all Art Basel fairs in Switzerland, Hong Kong, and Miami Beach, with a new edition launching in Qatar. Starting in 2026, discounts will increase to 25% and 15% respectively.

new 2025 survey galleries art fair model first thursday 1234749459

A new report from First Thursday, a London-based sales intelligence company, reveals widespread frustration among gallerists over the rising costs and high risks of participating in art fairs. Surveying 56 commercial galleries across Europe, Asia, Africa, and North America, the inaugural Art Fair Report found that nearly half of galleries spent over £30,000 ($40,000) per fair, with 24% spending between £50,000 and £100,000. High participation costs were cited by 83% of respondents as the biggest challenge, followed by sales uncertainty (77%). As a result, 31% plan to attend fewer fairs, shifting investment to digital platforms and marketing.