how much should an art fair cost

Frieze, the international art fair group, has been sold to Ari Emanuel, the Hollywood power broker who previously owned it through Endeavor. Emanuel acquired Frieze via a new, unnamed company from his former entertainment conglomerate, which was recently taken private by Silver Lake. The deal, valued at approximately $200 million according to sources, includes all seven fairs, Frieze magazine, and the No. 9 Cork Street exhibition space. Simon Fox will remain CEO. The sale comes just days before Frieze New York’s 2025 edition and follows months of speculation about the fair's future ownership.