cracking chinese art market

Mario Cristiani, co-founder of Galleria Continua, reflects on the gallery's 20-year journey in Beijing, describing how a meeting with three friends united by admiration for artist Chen Zhen led to opening a space in China. He recounts the vibrant early 2000s art scene, the transformative impact of the 2008 Beijing Olympics, and the gallery's initial five years without sales, emphasizing that success in China required credibility, consistency, and genuine cultural integration rather than commercial exploitation.