The Business of KAWS: What Data and a Museum Show Reveal About His Market
The San Francisco Museum of Modern Art (SFMOMA) is currently hosting a major survey of KAWS, marking the final stop of a three-city tour that highlights the artist's unique blend of commercial savvy and institutional ambition. The exhibition features a range of works from diamond-encrusted sculptures for Kid Cudi to a 'genius' membership drive that sold 1,000 KAWS-branded museum memberships at $300 each. Despite a significant cooling in his auction results—dropping from a 2019 peak of $112.9 million to just $7.72 million last year—the artist continues to draw massive crowds, particularly among younger demographics.
