what is reference baiting art market

At Art Basel Miami Beach 2025, the art market showed a strong turn toward historical references, with galleries like Gagosian featuring Jeff Koons' antique-inspired sculptures and Takashi Murakami's reproductions of Cézanne and Van Gogh. The new Zero 10 sector, named after a 1915 Malevich exhibition, highlighted digital artists such as Beeple and Larva Labs. This trend reflects a broader "flight to quality" in an uncertain market, where collectors seek reassurance by associating emerging or overlooked artists with established historical names.