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The shifting market for luxury: can legacy brands navigate new trends and buyers?

Bénédicte Épinay, president and CEO of Comité Colbert, is organizing 'Hidden Treasures,' an exhibition of French luxury brands at The Shed in New York in late May 2025, timed after Frieze art fair and auction week. The show features 96 French luxury brands, 17 cultural institutions, and six European luxury brands, including Musée du Louvre, Balenciaga, Louis Vuitton, and Cartier. The initiative is part of a broader cultural diplomacy strategy, following a similar exhibition in Shanghai in 2024 that helped reduce tariffs on cognac. The article also notes shifting luxury market dynamics, with strong US sales growth projected at 8% in 2026, while Europe remains stagnant, and emerging markets like India show new wealthy buyers driving auction house growth.

Andy Warhol’s Patek Philippe Poised for $400,000 Sale—and Other Hot Finds on the Market

Christie's will auction a Patek Philippe Calatrava Ref. 570 watch formerly owned by Andy Warhol on June 12, with an estimate of $200,000–$400,000. The timepiece, double-signed by retailer Hausmann & Co., was first sold in Sotheby's 1988 sell-off of Warhol's estate and later resold at Christie's in 2021 for $150,000. The article also highlights other market offerings, including a collection of John Keats letters estimated at $1.5–$2.5 million at Sotheby's, celebrity-painted garden gnomes for a Chelsea Flower Show charity sale, and spy-themed memorabilia at Bonhams.