
performance art new collectors 2747279
The commercial market for performance art is undergoing a significant shift in value and sophistication. While performance has been sellable for decades through archival editions and documentation—a model pioneered by figures like Marina Abramović and dealer Sean Kelly—newer methods include oral contracts for 'live' works and high-stakes secondary market sales. Recent examples, such as Hauser & Wirth offering a Felix Gonzalez-Torres performance piece with an eight-figure price tag, signal that the medium is moving from a niche interest into a high-value asset class.

























