
Japan’s favourite puffed corn snack was just sold at auction for ¥1.15 million
A limited-edition artwork by Japanese contemporary artist Tomokazu Matsuyama, titled 'Umaibo: Contemporary Art Flavour', sold at auction for ¥1.15 million (approximately $7,600 USD). The piece reimagines the iconic ¥15 Umaibo corn puff snack, a beloved cheap candy in Japan. Originally released in 2025 as a run of 50 sticks priced at ¥100,000 each, the work was first shown at Matsuyama's solo exhibition 'Tomokazu Matsuyama: First Last' at Azabudai Hills Gallery in Tokyo. The auction result represents over ten times the original retail price.

























