Nei grandi capolavori della storia dell’arte si sorseggia una celebre birra belga. Il video
Stella Artois, the Belgian beer brand, has launched a campaign called "The Artois Probability" that uses an algorithm to analyze historical paintings and calculate the likelihood that the beer depicted in them is actually Stella Artois. Developed in 2023 by the agency GUT in collaboration with the Museo de Bellas Artes in Buenos Aires, the campaign examines variables such as the painting's year, geographic location, glass type, and liquid color, cross-referencing them with the brand's archives. The campaign includes works by artists like Manet, Brueghel, and Brouwer, and aims to make viewers think of Stella Artois whenever they see a beer in a painting.

























