Want to be a museum influencer? London’s National Gallery launches open call for content creators

London's National Gallery has launched an open call for its next cohort of content creators as part of its 200 Creators programme. Following the success of the inaugural 2024 initiative—which generated 42 million views and 2.2 million engagements—the museum is now seeking 50 new social media influencers (applications due by 31 August). Selected creators will receive access to exhibition previews, workshops, out-of-hours gallery access, and four paid opportunities of £4,000 each. Applicants are suggested to have at least 50,000 followers on YouTube, 100,000 on Instagram, or 50,000 followers with a million likes on TikTok, though the museum encourages those with followings on other platforms to apply.