Beyond the white walls

The creative initiative Roadside, founded by artist Ali Arshad, is challenging the traditional gallery model in Pakistan by hosting pop-up exhibitions in unconventional public spaces. Their latest show, "Anighst Preeminent Prosaics," transformed Iqbal House, a pre-partition bungalow in Lahore, into a multi-sensory art experience featuring 14 artists. By placing works in sites ranging from barber shops to parking lots, the initiative seeks to dismantle the elitist barriers of the "white cube" and engage a broader demographic, including the working class and Gen Z.