frieze new york 2025 sales report 1234741303

Frieze New York opened on a warm Wednesday morning, with a packed spring art week schedule that saw the fair and TEFAF's US edition separated by just 24 hours. The VIP day was animated with strong sales, including Jeff Koons's *Hulk (Tubas)* reportedly selling for $3 million at Gagosian, which presented the artist's first collaboration since he left the gallery in 2021. Other notable sales included works by Liza Lou, Joan Snyder, David Salle, and Adam Pendleton, with Pace Gallery selling all six of Pendleton's paintings within hours. Galleries reported a slower but deliberate pace of buying, with collectors taking more time to make decisions.