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Art Busan Bets on Sustainability Over Speculation

Art Busan's 15th edition, taking place May 21–24, 2026 at BEXCO Exhibition Center, will feature over 110 galleries from 18 countries, with expanded programming including craft and design sections, curated exhibitions, and a new section called LIGHTHAUS that reframes gallery booths as curated environments. Data from the 2025 edition indicates an art market reorganization rather than contraction, with increased pre-sale activity, repeat attendance, and purchases across a wide price spectrum, suggesting a shift away from speculation toward sustained engagement.

Art Busan Is Building a More Sustainable Art Market

Art Busan, celebrating its 15th anniversary, will be held from May 21 to 24, 2026, at BEXCO in Busan, South Korea, bringing together over 110 galleries from 18 countries. The fair introduces two new integrated segments: DEFINE, which expands the fair to include collectible design, furniture, and craft, and LIGHTHAUS, which transforms gallery booths into curated spatial experiences to encourage deeper engagement. These initiatives aim to move beyond purely transactional sales and speculative momentum.

Hwaseung, a representative company in Busan, will participate as an official partner of Art Busan.Hw..

Hwaseung, a major company based in Busan, has announced its participation as an official partner of Art Busan 2026, an art fair held at BEXCO Exhibition Hall 1 from May 22 to 24. The company will debut "Gallery Hwaseung One," a platform showcasing works by young artists with developmental disabilities, including Hwang Sung-je, Yoon Jin-seok, and Shim Seung-bo—artists hired by Hwaseung. The gallery aims to support these artists and continue social contribution activities in culture and arts.