L’inquinamento acustico diventa un percorso sonoro. L’installazione di Continental a Milano

Continental, the premium tire manufacturer, has commissioned WOA Studio, a creative studio founded by Davide Carioni and Giuliana Pajola, to create an immersive sound installation titled "The Sound of Premium" for the Fuorisalone design festival in Milan. Presented at BASE Milano, the installation transforms urban noise pollution into a three-part sonic journey—chaos, harmony, and quiet—using seventeen audio-luminous elements that abstract the city soundscape. The experience is designed to show how noise can be mitigated rather than eliminated, with sound data derived from real urban recordings, particularly tire rolling noise.