Ari Emanuel to buy Frieze from Endeavor

Endeavor has announced the sale of Frieze, the leading art fair and media brand, to a new company founded by Ari Emanuel, Endeavor's former chief executive. The deal, reportedly valued at nearly $200 million, includes all seven Frieze art fairs, the magazine Frieze, and its gallery sharing initiative No.9 Cork Street in London. Emanuel, who co-founded Endeavor, created an as-yet-unnamed global events company backed by investors including Apollo Global Management and Redbird Capital Partners. The acquisition is expected to close in the third quarter of 2025, and Frieze's leadership, including CEO Simon Fox, will remain in place.