new money new taste intel report march 2025 2622189

The article, part of Artnet's Intelligence Report, profiles the rise of a new generation of art collectors, exemplified by Justine Freeman, granddaughter of legendary patron Betty Freeman. It highlights how millennials and Gen Z, who accounted for a quarter to a third of bidders at major auction houses in 2024, are reshaping the market by focusing on ultra-contemporary artists like Jadé Fadojutimi and Hilary Pecis, as well as nontraditional collectibles such as sneakers and Hermès bags. Notable sales include Maurizio Cattelan's banana artwork "Comedian" for $6.2 million to a 34-year-old crypto entrepreneur.