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An Auction Without Bidding: Loïc Gouzer’s Latest Bet on How to Sell Art

Loïc Gouzer's auction app Fair Warning is launching a new sales format called "No Warning." The system eliminates bidding wars; a work is listed with a price, and buyers can either purchase it immediately or submit a single, binding offer. The highest offer is presented to the seller, who decides to accept or reject it, with no public record of the sale unless disclosed by the parties. The first test of the format is a 1999 Elizabeth Peyton watercolor priced at $400,000.

work of the week elizabeth peytons liam noel 2659187

Elizabeth Peyton's double portrait of Oasis brothers Liam and Noel Gallagher sold for £1,992,000 ($2.7 million) at Sotheby’s Modern and Contemporary Evening Auction in London, just above its low estimate of £1.5 million. The work, depicting the band in 1996, was backed by a house guarantee and irrevocable bid. The consignor had purchased it in 2011 for $511,640, yielding a positive return. The sale coincided with Oasis's upcoming reunion tour starting July 4.

Fair Warning Expands With Saara Pritchard, Doubling Down on ‘Conviction’ in a Crowded Art Market

Loïc Gouzer’s boutique auction app, Fair Warning, is expanding its leadership by appointing Saara Pritchard, a veteran specialist from Christie’s and Sotheby’s, as a partner. Since its 2020 launch, the platform has carved out a niche by rejecting the high-volume model of traditional auction houses in favor of a highly curated, "one work at a time" approach. This strategy has proven lucrative, recently achieving a record $16.7 million for an Andy Warhol portrait and a $4.07 million record for Elizabeth Peyton.