Comment | What the art market doesn’t allow, branded content does for Tom Sachs

Tom Sachs has signed with The Lede Company, a US public relations firm, for agency representation, while Thaddaeus Ropac continues to represent him for gallery and fine art inquiries. This arrangement highlights Sachs's expanding activities beyond the traditional art market, including collaborations with Nike and Levi's, such as a Nike app promoting the Mars Yard 3.0 trainers. The announcement came in August, amidst other art-world movements like Jeff Koons's return to Gagosian from Pace Gallery.