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our favourite viral gen z marketing scripts 2560542

Museums and cultural institutions are participating in a viral social media trend where staff, often older guides or curators, deliver marketing scripts written entirely in Gen Z slang. The trend, which began with a video from England's Hever Castle in early September, has spread across TikTok and Instagram, with hundreds of organizations creating their own versions. Typical phrases include "no cap," "ate and left no crumbs," and "menty b," often accompanied by the "Millennial Pause" for comedic effect. The article highlights several examples, including the Poe Museum in Virginia and the New York Historical Society, and notes that the trend has expanded beyond the art world to include accountancy firms, donkey sanctuaries, and even the NYC Ferry.

Alma Allen’s US Pavilion Is One of the Emptiest Shows at the Venice Biennale

Alma Allen represents the United States at the 2026 Venice Biennale with a subdued, apolitical exhibition inside the US Pavilion. The show features roughly 25 sculptures—mostly in bronze, wood, and stone—many titled "Not Yet Titled," and deliberately avoids overt political messaging. This marks a stark departure from the previous two US pavilions, curated by Simone Leigh (2022) and Jeffrey Gibson (2024), which directly confronted colonialism and empire. The Trump administration’s call for proposals explicitly asked for work that "reflects and promotes American values," and Allen’s presentation has been criticized as safe, unremarkable, and lacking the incisive edge of contemporary American art.

The National Gallery of Art Holds an Artistic Mirror Up to the United States for Its Big 250th Birthday

The National Gallery of Art in Washington, D.C., has launched "Dear America," a major exhibition commemorating the United States' 250th anniversary. Featuring over 100 prints, drawings, and photographs from the museum’s permanent collection, the show spans from the late 18th century to the present day. The exhibition is organized into three thematic sections—"Land," "Community," and "Freedom"—showcasing works by iconic artists such as Andy Warhol, Ansel Adams, and Richard Avedon alongside contemporary voices like Tom Jones of the Ho-Chunk Nation.