the stakes are high for emerging galleries at frieze some are selling others arent as lucky 1234757562
At Frieze London, emerging galleries in the Focus section face high financial pressure, with booth costs reaching £6,750 ($9,000). While some dealers reported strong sales—such as London's Ginny on Frederick, which sold out both works by Alex Margo Arden, and Brunette Coleman, which also sold out—others were reluctant to disclose results. Several unnamed dealers admitted to selling nothing or only a single work, highlighting a stark divide between success and struggle among smaller exhibitors.
