The V&A East Museum is set to open in Stratford, London, marking a significant milestone for the East Bank cultural quarter. This £135m project joins the V&A East Storehouse and other major institutions in a transformed area of East London, aiming to attract younger and more diverse audiences through accessible art and design collections.
V&A East Museum, a major new branch of the Victoria and Albert Museum, opened on 18 April in London's Olympic Park as part of the East Bank cultural quarter. The free-entry museum features permanent galleries and temporary exhibitions, launching with a landmark show titled 'The Music is Black: A British Story,' which traces over a century of Black British music through more than 200 objects. Developed with BBC Music, the exhibition includes items from artists like Winifred Atwell, Little Simz, Skepta, and Mis-Teeq. The museum's permanent display, 'Why We Make,' was co-created with the V&A East Youth Collective and explores global creative motivations. The opening was marked by a star-studded event with performances by AJ Tracey, Beverley Knight, and MNEK.