The Broad Los Angeles: Inside the Museum’s Quiet Pull

The Broad in Los Angeles offers visitors a polished yet intimate contemporary art experience, housed in a distinctive honeycomb-like building on Grand Avenue designed by Diller Scofidio + Renfro with Gensler. Opened in 2015, the museum displays the postwar and contemporary art collection assembled by philanthropists Eli and Edythe Broad, featuring free general admission and a tightly edited selection of works that makes it approachable for first-time museumgoers. The museum is a key anchor in downtown LA's Grand Avenue arts corridor, alongside Walt Disney Concert Hall.