Collector R Parmar has launched Enzo Art Fair, a new boutique satellite fair debuting during Frieze Week Los Angeles in Echo Park. Hosted at Parmar’s Alabaster Projects warehouse, the fair features nine New York-based galleries, including Magenta Plains and Silke Lindner, and operates on a non-traditional, cost-free model for both exhibitors and attendees.
The inaugural Enzo art fair has launched in Echo Park, Los Angeles, featuring nine galleries primarily from New York’s Chinatown and Lower East Side. Founded by collector R Parmar at Alabaster Projects, the fair operates on a unique fee-free model for exhibitors and visitors alike, removing the traditional financial barriers of booth fees and wall build-outs. The opening saw a vibrant atmosphere with works ranging from Peggy Chiang’s suspended sculptures to Radek Szlaga’s textile installations.
A wave of new and relaunched satellite art fairs is debuting in Los Angeles to coincide with Frieze Los Angeles, offering lower-cost alternatives for galleries and artists. Newcomers like the Indianapolis-based Butter Art Fair, the photography-focused Show LA, and the New York-centric Enzo Art Fair are positioning themselves as intimate, artist-centric, or zero-fee options. These ventures aim to capitalize on the influx of global collectors while bypassing the high overhead costs associated with major international fairs.