Fair Play Art Fair launches in London with artist-first model offering free exhibition stands

A new artist-led art fair called Fair Play Art Fair will launch in London from October 15–18, 2026, at One Marylebone. Founded by Ryan Stanier, creator of The Other Art Fair, the event offers selected artists free exhibition stands instead of requiring upfront fees, operating on a commission-based model that takes 50% of sales. The fair will run alongside Frieze London and include immersive installations, sound art, dining, and live performances, with a curated selection process overseen by an independent committee.