Vasari Art Codex

Dark Mode: Inside the Art Market’s Private Auction Playbook

A secret, invitation-only auction for a single Andy Warhol portrait of Brigitte Bardot was held at a private bar in New York on November 19, 2025, during the major public auction week. Organized by the online platform Fair Warning and presided over by former Christie's auctioneer Jussi Pylkkänen, the event attracted elite collectors and resulted in a $16.7 million sale, making it the most expensive Warhol of the season.

trending_up market schedule Apr 6, 2026 visibility 7 link 5 artists, 2 galleries

Fair Warning Expands With Saara Pritchard, Doubling Down on ‘Conviction’ in a Crowded Art Market

Loïc Gouzer’s boutique auction app, Fair Warning, is expanding its leadership by appointing Saara Pritchard, a veteran specialist from Christie’s and Sotheby’s, as a partner. Since its 2020 launch, the platform has carved out a niche by rejecting the high-volume model of traditional auction houses in favor of a highly curated, "one work at a time" approach. This strategy has proven lucrative, recently achieving a record $16.7 million for an Andy Warhol portrait and a $4.07 million record for Elizabeth Peyton.

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