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art basel paris avant premiere vip sales report 1234758287

Art Basel Paris launched a new ultra-exclusive invitation-only preview called Avant Première, held one day before the official VIP preview. The four-hour event on Tuesday afternoon saw strong sales, with Thaddaeus Ropac selling works including a 1953 Alberto Burri for €4.2 million and two George Baselitz pieces, while Hauser & Wirth sold Gerhard Richter's 1987 *Abstraktes Bild* for $23 million, the highest reported sale. The fair limited each gallery to six invites with plus-ones, resulting in an estimated 3,000 attendees compared to 6,000 for the regular First Choice preview, creating a more manageable and urgent atmosphere.

Art Basel's solution to PDF pre-sales? Ask galleries to reserve works until opening day

Art Basel has announced a new initiative called Basel Exclusive for its flagship Swiss fair in June 2025, asking participating galleries to withhold their most important or expensive works from all pre-fair previews, online viewing rooms, and publicity. Instead, these "marquee works" will be unveiled for the first time during the First Choice VIP preview on 16 June. The initiative aims to restore a sense of surprise and urgency, countering the trend of galleries pre-selling works to clients before the fair opens. Around 170 galleries have already signed up, including major names like Gagosian, David Zwirner, Hauser & Wirth, Pace Gallery, and Sadie Coles HQ.

Art Basel Paris to offer extra-early preview slot for ‘closest clients’

Art Basel Paris (24-26 October) is introducing a new early preview slot called Avant Première on Tuesday 21 October from 3pm to 7pm, allowing participating galleries to invite up to six guests for an intimate viewing before the First Choice VIP opening on Wednesday 22 October. The change aligns the Paris fair’s schedule more closely with Art Basel’s flagship event in Switzerland, where First Choice VIPs enter on Tuesday. Galleries can nominate clients regardless of their VIP status, aiming to create a focused business engagement for their closest collectors.