London's Natural History Museum attracted a record 7.1 million visitors in 2025, making it the UK's most popular attraction. Its success is attributed to free entry, renovated gardens, and the popular 'Fixing Our Broken Planet' climate gallery, which drew over 2 million visitors alone.
Avoncroft Museum of Historic Buildings in Worcestershire, UK, won the Permanent Exhibition of the Year category at the 2026 Museums + Heritage Awards for its exhibition 'Revealing the Hidden Stories of the Showmen Community'. The show centers on a 1910 showman's grand living wagon owned by Tom Clarke, and includes 38 historic fairground signs, swing boats, an oral history section with 25 showmen, and hand-painted signage by commercial fairground artist Amy Goodwin. The exhibition was developed by collections manager Steven Hearn, who discovered the wagon in 2022 and collaborated with the National Fairground and Circus Archive and the Fairground Heritage Trust.