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3 million jeff koons hulk sells on buoyant first day at frieze new york 2641415

At the VIP opening of Frieze New York on Wednesday, dealers reported strong sales despite economic uncertainty from Trump administration policies and trade war threats. The fair, recently sold to Hollywood powerhouse Ari Emanuel, returned to the Shed in Hudson Yards with 67 exhibitors. Gagosian Gallery generated the most buzz, selling one of three Jeff Koons Incredible Hulk sculptures—polychromed steel works priced around $3 million each—and placing a hold on another. Other notable sales included works by Tuan Andrew Nguyen, Tomie Ohtake, Sheila Hicks, Liza Lou, and Gertrude Abercrombie, with galleries like James Cohan, Galeria Nara Roesler, Thaddaeus Ropac, Karma, and Hauser & Wirth reporting brisk business.

frieze new york 2025 sales report 1234741303

Frieze New York opened on a warm Wednesday morning, with a packed spring art week schedule that saw the fair and TEFAF's US edition separated by just 24 hours. The VIP day was animated with strong sales, including Jeff Koons's *Hulk (Tubas)* reportedly selling for $3 million at Gagosian, which presented the artist's first collaboration since he left the gallery in 2021. Other notable sales included works by Liza Lou, Joan Snyder, David Salle, and Adam Pendleton, with Pace Gallery selling all six of Pendleton's paintings within hours. Galleries reported a slower but deliberate pace of buying, with collectors taking more time to make decisions.