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Frieze London 2025 has opened with a wide-ranging program spanning contemporary art, photography, antiquities, and performance. Key highlights include the inaugural Echo Soho fair celebrating women-run galleries, the London edition of Dallas Invitational set to open at the former US embassy in 2026, and strong sales at Frieze Masters including a Triceratops skull. Christie's and Sotheby's auctions during the week showed a mixed market: Peter Doig's 'Ski Jacket' sold for £106.9m, but overall estimates and price corrections indicated caution. The fair also features Sophia Al-Maria performing stand-up as winner of the Frieze London Artist Award, a new pricing structure for greater gallery diversity, and a pop-up by The Art Newspaper and L'OFFICIEL.
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