Frieze Los Angeles launched with significant early momentum as Endeavor CEO Ari Emanuel acquired three quilts by artist Yvonne Wells from Fort Gansevoort before VIP hours officially began. The fair's opening day saw robust activity, including the $3.7 million sale of an Ed Ruscha painting, while major galleries like Pace Prints and Opera Gallery announced strategic expansions into Los Angeles and Houston respectively.
Billionaire Ari Emanuel, whose company Endeavor recently acquired the Frieze art fairs, kicked off the VIP opening of Frieze Los Angeles by acquiring three works by 86-year-old Black quiltmaker Yvonne Wells. Emanuel entered the Santa Monica Airport venue ahead of the general VIP crowd, purchasing textile portraits of Michael Jackson, Marilyn Monroe, and Elvis Presley from New York gallery Fort Gansevoort. The transaction, facilitated by Emanuel's long-time advisor Jeffrey Deitch, set a high-energy tone for an opening day that saw brisk sales, including a $3.75 million Ed Ruscha painting at Gagosian.