In China, the Margiela Show is Staged Inside a Series of Containers

In Cina la sfilata di Margiela è allestita dentro una serie di container

Maison Margiela has launched a major traveling exhibition in China titled "Artisanal: Our Creative Laboratory," debuting in Shanghai before moving to Chengdu. Designed by OMA/AMO, the open-air showcase features over forty couture creations from the Artisanal line dating back to 1989, uniquely displayed within weathered shipping containers. The project aims to demystify the fashion house's secretive creative process, highlighting the techniques of deconstruction and manipulation that define the brand's aesthetic.