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Seoul Gets an Intriguing New Art Fair—Plus, a Rundown of the Latest in Asia’s Art World

The Asian art landscape is undergoing significant shifts, headlined by the launch of Hive Art Fair in Seoul, which introduces a fee-free booth model focused on B2B corporate collaborations. Major institutional moves include the appointment of Melissa Chiu as the new director of the Guggenheim Museum and the opening of the Black Gold Museum in Riyadh. Meanwhile, the Hong Kong Museum of History has reopened with a controversial thematic revamp that emphasizes Chinese heritage over colonial history.

New Seoul art fair HIVE drops booth fees in market experiment

The inaugural HIVE Art Fair in Seoul, opening May 21 at COEX Magok, is testing an alternative business model that eliminates fixed booth fees. Instead, galleries can choose which services and installations to pay for through a "selective purchase system," with the fair relying on ticket sales, corporate partnerships, and promotional lounges for revenue. The fair features 48 galleries (36 South Korean, 12 international) and 158 artists, with no overlapping artists between galleries, and will display exhibition titles and curatorial statements alongside gallery names.