Van Cleef & Arpels cashes in on lucrative secondary market for vintage jewellery

Van Cleef & Arpels has capitalized on the growing secondary market for vintage jewelry through its Heritage Collection, launched in 2007. The collection offers around 150 curated 20th-century pieces, authenticated and restored by the maison, allowing clients to buy directly from the jeweler rather than through auction houses like Sotheby's, Christie's, and Artcurial, which sold over €120 million in Van Cleef jewels in 2024.