Farewell, Jerry Gogosian—or is it?

Hilde Lynn Helphenstein, the creator of the popular Instagram satirical persona Jerry Gogosian, announced she was ending the account after seven years and over 152,000 followers. The account was known for its sharp commentary on blue-chip dealers and art fair management, and helped launch other projects including a Sotheby's show in 2022 and a signing with Hollywood talent company UTA. Helphenstein told The Art Newspaper she wants to write a TV series like "White Lotus" or "Succession" set in the art world, and aims to work for MCH Group and eventually Art Basel.