This new app aims to bring exhibition goers together—and invites anyone to be an art critic

A new app called gowithYamo has launched, blending features of Pokémon GO and Letterboxd to create a social platform for art exhibition-goers. Users can check in at shows via GPS, leave reviews, earn points, and complete challenges like visiting themed exhibitions or following art-world figures. Founded by former investment banker Hubert Velge and managed by Nathalie Brough, the app relaunched in mid-2024 with community features and has seen around 150,000 downloads, currently available only in the UK and Ireland.