Frieze and NADA New York’s Early Sales Signal Buyer Confidence

Frieze New York opened its VIP preview on May 7, with early sales indicating cautious but steady buyer confidence amid economic uncertainty and the recent acquisition of the fair by Endeavor's former CEO Ari Emanuel. American buyers dominated, while Asian and European collectors were largely absent. Mega-galleries like Gagosian and Pace reported significant sales, including Jeff Koons's Hulk Elvis sculptures and works by Adam Pendleton and Lynda Benglis, though the atmosphere was more subdued and negotiation-friendly than in previous years.