Tentatively, Photo London's tenth edition moves away from traditional content and crowds

Photo London's tenth edition, under new director Sophie Parker, opened at Somerset House with a deliberate shift away from its traditional focus on established male photographers and celebrity subjects like Kate Moss. The fair eliminated its 'Master of Photography' award and revived the Positions section for unrepresented artists, featuring Palestinian-American Adam Rouhana and British Indian photographer Kavi Pujara. While the main pavilion still showcased familiar names like Sebastião Salgado, newer galleries reported strong early sales, including a £10,000–£15,000 portrait by Chou Ching Hui sold to a Norwegian museum via Taipei's Chini Gallery, and multiple sales at Amsterdam's Hungry Eye Gallery and Paris's Galerie XII.