Jordan Wolfson’s Newest Provocation Is a Creepy Prada Ad Campaign

Artist Jordan Wolfson has directed a new advertising campaign for Prada's Spring/Summer 2026 collection. The campaign, titled "I, I, I, I AM… PRADA," features unsettling, computer-generated birds and a bird-man hybrid alongside models including actors Carey Mulligan, Nicholas Hoult, Damson Idris, and Hunter Schafer, continuing Wolfson's signature style of disturbing digital avatars.