frieze seoul house september fair 2025 1234744950

Frieze is launching Frieze House Seoul, a new exhibition space in the Yaksu-dong neighborhood of central Seoul, which will open alongside the fourth edition of Frieze Seoul in early September 2025. The four-story venue, renovated by architecture studio Samuso Hyoja, spans 210 square meters and includes two main galleries and a landscaped garden. Galleries can apply to program the inaugural season, following a model similar to Frieze's No. 9 Cork Street space in London. The announcement coincides with Korean artist Im Young-zoo being named the 2025 Frieze Seoul Artist Award recipient, a prize funded by Bvlgari.