Arte Museum, BTS team up for immersive "Arirang" exhibition in Las Vegas, Busan and New York

Digital art venue Arte Museum, operated by Seoul-based design company d'strict, has partnered with K-pop group BTS for a large-scale immersive exhibition titled "Arte Museum X BTS The City Arirang." Inspired by BTS's new album "Arirang," the exhibit debuted on Wednesday at the museum's Las Vegas branch and will run through June 17, with subsequent openings in Busan on June 5 and in New York at a later date. The show features five original media artworks—including "No. 29," "Body to Body," "Swim," "2.0," and "Into the Sun"—alongside an updated "Arirang Wave" installation, an interactive "Live Sketchbook" space, and a BTS-themed cafe. It is part of the band's "The City" project, which extends the concert experience into local venues during their "Arirang" world tour.