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Harnessing the winds of societal change: how art dealers have been able to shape taste for centuries

Valentina Castellani, a former Gagosian director, has authored a new book titled *Trading Beauty: Art Market Histories from the Altar to the Gallery* (out 1 May). The book traces how art dealers have historically leveraged societal changes—political, economic, and social—to reshape taste and market structures. Castellani begins in the Middle Ages, when art was made only on commission for patrons like the Catholic church and monarchies, and moves through key shifts such as the Dutch Republic's first open art market in the 17th century, which gave rise to the professional art dealer. She highlights dealers like Paul Durand-Ruel, Joseph Duveen, and Leo Castelli who capitalized on anti-establishment energy, new wealth, and post-war consumer culture to bring avant-garde art to the forefront.

The Colorful History of the Van Gogh Museum and the Highlights You Must Not Miss

The article traces the history of the Van Gogh Museum in Amsterdam, from its origins in the efforts of Johanna van Gogh-Bonger—who preserved Vincent van Gogh's works after his death—to its official opening in 1973 by Queen Juliana. It describes the museum's location on Museum Square, its two-part building designed by Gerrit Rietveld and Kisho Kurokawa, and its role as a major tourist attraction that drew nearly two million visitors in 2024.