Hotel Room Transforms into Media Art Exhibition Space

South Korea's only media art fair, Loop Plus, was held from April 23 to 26 at the Grand Josun Busan Hotel in Haeundae, Busan. The fair transformed 26 hotel rooms on the 13th floor into exhibition spaces, featuring media artworks from 19 international galleries including Tang Contemporary Art, Esther Schipper, Chiwen Gallery, and Baek Art. Highlights included a 38-minute video installation by Russian artist group AES+F titled *‘Inverso Mundus’*, presented by Tang Contemporary Art, which humorously subverts societal absurdities. The event also included artist booths for Kang Lee-yeon and Lucia Levolino, and institutional booths for the Justice Foundation and Gwangju Media Art Platform. A related festival, Loop Lab Busan 2026, runs until June 28 across multiple venues in Busan.