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article policy schedule May 14, 2026 visibility 13 link 8 artists

Memorial Art Gallery admission will become free starting in 2027

The Memorial Art Gallery (MAG) in Rochester, New York, announced on May 13 that admission will become free for all visitors starting in 2027, eliminating its current $20 entry fee permanently. The museum, part of the University of Rochester, raised over $9 million through its "Free for All, Forever" campaign, surpassing its original target faster than expected. Key donations included a $1 million gift from Dr. Alexander A. Levitan and his wife Lucy K. Levitan, a $3 million donation from UR trustee Doug Bennett, his wife Abby, and the Sands Family Foundation, and $2 million from Mary Ellen Burris. Additional support came from anonymous donors, Kitty and Nick Jospé, and Sandy Hawks Lloyd and Justin Hawks Lloyd.

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Memorial Art Gallery raises $9 million to make admission free in 2027

The Memorial Art Gallery (MAG) at the University of Rochester has raised over $9 million through its "Free for All, Forever" fundraising initiative, surpassing its original goal and timeline. The museum will now open its doors free of charge to all visitors sometime in 2027, much sooner than anticipated. Key donors include Alexander and Lucy Levitan, who contributed a $1 million capstone gift; Doug and Abby Bennett and the Sands Family Foundation, who gave a $3 million leadership gift; and Mary Ellen Burris, who donated $2 million. The announcement was celebrated at MAG's Flourish For All, Forever gala on May 9, 2026.