Comment | Frieze galleries have committed to climate donations—now it's time for the art world to pack in its private jets

A new initiative called 10% Of launches at Frieze London and Frieze Masters, inviting galleries to donate 10% of the sale price of designated works to the Gallery Climate Coalition (GCC), an international art world environmental charity. Nearly thirty galleries have signed up, including Gagosian, White Cube, David Zwirner, and Lisson, with works priced from £3,000 to £150,000. The scheme aims to reframe a standard art market gesture into collective climate action, with participating galleries displaying their GCC membership status on booth signs.