Pretty in pink: how Toulouse is establishing itself as a top arts destination

Toulouse is undergoing a cultural transformation aimed at establishing the city as a premier European arts destination. Driven by significant municipal investment, the city recently completed the €25m renovation of the Musée des Augustins and a €4m overhaul of the Le Château d’Eau photography gallery. These efforts, led by Mayor Jean-Luc Moudenc and cultural officials, seek to capitalize on the city's growing population and its recent endorsement as a top travel destination for 2025.

A Bigflo et Oli video shot in front of a giant Picasso at the Abattoirs in Toulouse

Un clip de Bigflo et Oli tourné devant un immense Picasso aux Abattoirs de Toulouse

French rap duo Bigflo et Oli filmed a live session of their song "Picasso" in front of Pablo Picasso's monumental stage curtain "La Dépouille du Minotaure en costume d'Arlequin" (1936) at the Abattoirs museum in Toulouse. The video, directed by Antoine Zago-Honnorat, features nine musicians and draws on Latin and Spanish pop influences, with the duo citing inspiration from Spanish artist Rusowsky. The choice of venue is personal: the brothers grew up visiting the museum, and Oli co-curated an exhibition there in 2024–2025 titled "Le Musée imaginaire d'Oli," which attracted over 100,000 visitors.